How it all began
Auriga was established in 2004, as a subsidiary of the Severn Trent Trust Fund – a registered charity set up in 1997 to help vulnerable customers of Severn Trent water who were struggling to pay their water bills.
Auriga is the name Latin for “charioteer” and is the name of a constellation. Auriga was first catalogued by the Greek astronomer Ptolemy in the 2nd century. It contains Capella, the sixth brightest star in the sky. The constellation got this name because of its major stars form a shape similar to that of the pointed helmet of a charioteer. The reason Auriga was chosen as our brand name was because we felt it represented how the organisation evolved from the Severn Trent Trust Fund - Just like charioteer rising from the water.
The formation of Auriga enabled the services offered to be delivered to more clients as well as the opportunity to expand into new industry sectors.
In order to provide a holistic service, a decision was made to offer a Welfare and Debt Advice service.
The service enables intense 1:1 support through a home visit or on the telephone. Partnering with University Hospitals Birmingham NHS Trust Fund Foundation has meant that our advisers can also offer the service to patients at their bedside whilst on dialysis.
We care about the individuals we are helping and want to ensure we can contribute to improving their well-being. We also believe it is important to provide these people with the skills and confidence to take control of their financial situation.
Strategy for Growth
The executive team embarked on an innovative strategy for growth.
Having expanded quite rapidly during late 2015, a business development and marketing team was set up to support the Commercial Director with new business tenders, as well as promoting the Auriga brand, the aim being to drive the business forward.
A new strategic business plan was developed to focus Auriga’s Mission of helping 2 million people by 2020. With this in sight, a number of objectives were set to drive the business forward.