As the cost of living crisis continues to grip the UK, people are finding innovative ways to save money and reduce their energy consumption. One surprising hero in this struggle is the humble air fryer.

We look at the rise of the air fryer and how businesses can help fund these for those that could benefit from them the most.

The rise of the air fryer

Energy-efficient and versatile, air fryers have become a popular choice with families and individuals keen to reduce costs without compromising on quality. For the 5.7 million low-income households said to be cutting down on or skipping meals due to financial challenges, the cost of these money saving devices can be prohibitive and out of reach for those that need them the most.

With more than half of Britons (53%) planning to either reduce the number of hot dinners they eat or eliminate them altogether, air fryers have emerged as a beacon of hope for those seeking affordable and energy-efficient cooking solutions.

Research by Utilita indicates that air fryers run at an average cost of £55.71 a year, while electric cookers, on the other hand, can rack up a hefty bill of £335.57 annually. The stark contrast in energy consumption makes air fryers an attractive option for those looking to save on their household bills.

What are the benefits of using air fryers?

The appeal of air fryers extends beyond cost savings. Their main benefits include:

• Time efficiency: Air fryers cook food faster than traditional methods, reducing overall cooking time. This feature is especially valuable for busy families juggling work, school, and other commitments.
• Versatility: Air fryers are not limited to frying; they can roast, bake, and even grill. This versatility allows families to diversify their meals without investing in multiple kitchen appliances.
• Healthier cooking: Air fryers use significantly less oil than traditional frying methods, promoting healthier cooking practices. Families can enjoy the crispy texture of fried food with less guilt about excessive oil consumption.

Support schemes and accessibility

Air fryers are becoming an integral part of support schemes that ensure that those that need one off purchases have what they need. Last year alone, 4,000 white goods and essential items of furniture were distributed by Auriga Services on behalf of businesses that wanted their social funding to make a tangible difference to people’s lives.

Auriga Services, with its commitment to community support, can play a pivotal role by providing a direct line to specialist support for communities. By partnering with Auriga Services, businesses can contribute to long-term solutions that help to fight hunger and provide support during challenging times.

How Auriga can help you to help the community

Businesses have a duty to ensure that they have a robust and effective environmental, social and corporate governance (ESG) strategy. By integrating initiatives to support those that are facing difficult times in their business, they can make a meaningful contribution to the wellbeing of communities. Air fryers are a practical solution to reduce electricity bills while ensuring access to nutritious meals. Ensuring a steady and affordable supply of air fryers is essential to meet the rising demand and help families make informed choices about their kitchen appliances.

Mark Smith, client solutions manager said: “Air fryers not only contribute to cost savings but also empower individuals and families to take control of their energy consumption, thereby fostering a sense of independence and resilience in the face of economic challenges.

“Auriga Services can provide a platform for businesses wanting to help and this is a great solution for everyone. We are helping to ensure that the air fryer, once a kitchen gadget known for its convenience, is now a symbol of resilience and creativity in the midst of challenging times.”

To find out how Auriga Services can help your business, get in touch: 0121 355 7766